The Every Beat Matters campaign, started in August 2012, aims to end preventable child deaths. Every year, more than 7 million children die before their 5th birthday, largely due to preventable and treatable causes like pneumonia, diarrhea, and malaria. As part of the campaign, OneRepublic created the new song "Feel Again". Lead singer Ryan Tedder was inspired to write the song by listening to heartbeats of children in need in remote villages in Malawi and Guatemala. Proceeds from the sale of "Feel Again" on iTunes will benefit Save the Children, which trains frontline health workers to save children's lives around the world. In developing countries, frontline health workers are often the only link to health care for children who live beyond the reach of hospitals and clinics. They can provide a range of proven, lifesaving services including maternal and newborn care, child health, and management of chronic and communicable diseases, such as tuberculosis, AIDS and diabetes. Yet according to the World Health Organization, there is a global shortage of at least one million frontline health workers.