Richardson has directed music videos since the late 1990s. He directed videos for Death in Vegas and Primal Scream as well as alternate music video of the song "Find a New Way" by the band Young Love and Whirlwind Heat's "Purple" featuring models Susan Eldridge and Charlotte Kemp Muhl. He directed the music video for "Red Lips" by Sky Ferreira. He also makes a cameo appearance in Thirty Seconds to Mars's video for "Hurricane". The music video for "Oldie" by Odd Future was recorded during a photoshoot with Richardson and was published on March 20, 2012. Richardson can be seen in the video snapping photos of the collective while they party and play in front of a large white backdrop. On August 29, 2013, he directed Beyoncé in a music video at Coney Island for her single "XO". He also directed "Wrecking Ball" by Miley Cyrus. In late 2013 Richardson did the treatment on the music video for "Do What U Want" by Lady Gaga and R. Kelly from her third studio album titled Artpop, but the film was never released. On August 21, 2017, Richardson directed the Anitta music video, "Vai Malandra", at Vidigal (Rio de Janeiro).